TIME magazine being a wuss

This has been going around in form of an internet meme for quite some time. Time Magazine, publishing four different edition, has been substantially softening the cover story of their US edition.
US edition features article on anxiety, while the rest of the TIME world is concerned with Revolution Redux

The Daily Show With Jon StewartMon - Thurs 11p / 10c
TIME Magazine's U.S. Edition
Daily Show Full EpisodesPolitical Humor & Satire BlogThe Daily Show on Facebook
I think that TIME has done it's research and found that serious topics on the cover decrease the readership. So really, it is a commentary on how are news (and idea of what one should know) received around the world. It is a somehow sad picture but one that needs some consideration. If TIME were a wuss, they would change the cover everywhere...